Third Eye and Diversity House campaign

Third Eye Communications is a student run public relations firm that was created in the LSU Manship capstone course, MC 4005. Each member had to provide a resume and cover letter Our agency designed and implemented a comprehensive public relations campaign for our client, Diversity House. The service-learning goals and objectives for this course were:…

Practicing PR professionalism and ethics with Diversity House

Third Eye Communications, a team of eight LSU Manship School of Mass Communication public relations seniors, was tasked with completely branding Diversity House, a brand new nonprofit organization in the Baton Rouge community. Diversity House is the first residential program in Louisiana with a focus on LGBT homeless youth. With LGBT being such a controversial topic, especially…

PR Evaluation for Diversity House

In public relations is it standard to begin with the end in mind. It seems that a lot of a PR practitioner’s time is spent preparing for the future. When researching and planning a campaign we are setting our goals and objectives to get a desired outcome. This is one of the many reasons a…

Third Eye Communications adjusts channels and tactics to maximize Diversity House goals

Public relations practitioners work and learn in an industry that is ever changing. They must stay current to developing technologies and adapt to accommodate communication trends. This includes constantly evaluating whether traditional channels and tactics remain viable options for communicating with target publics. As Andrea Lekushoff says in “Convergence and Branded Content: How PR Has…

Public Relations Strategies for Diversity House

In order to be an effective public relations communicator, a well-organized public relations plan is crucial. The textbook, “Strategic Planning for Public Relations,” refers to strategic public relations as a four-phase process including: formative research, strategy, tactics and evaluative research. A PR daily article, “How to differentiate goals, objectives, strategies and tactics,” says that strategies explain why…

PR Research for Diversity House

Many people do not realize how much preparation must go into a public relations campaign before the first tactic is even created. An effective campaign cannot be created unless there is a strong foundation of research to answer why you are completing each task. How will the further the goal of the campaign? As stated…

Using PR Writing for Diversity House

Because public relations and journalism both deal with mass communication, most people don’t know the difference between a public relations writer and a journalist. Though there are many similarities between the two, there are also a good number of differences. Where a journalist is employed by a news organization; PR writers are employed by an…

Stewardship: responsible PR and management of Diversity House’s resources

The term stewardship is as fitting as possible for the work performed by Third Eye Communications on behalf of Diversity House. Webster defines stewardship as, “the activity or job of protecting and being responsible for something.” The definition of stewardship may pertain to many different topics, but no matter how it’s defined, it always includes…

Civic engagement and social responsibility in PR with Diversity House

It is Third Eye Communication’s social responsibility to incorporate positive civic engagement in their public relations efforts. The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations is the management function that identifies, establishes and maintains these relationships that…

PR professional values and competencies working with diversity house

Third Eye Communications believes in exhibiting professional values and competencies in public relations while working with clients. Presenting oneself in a professional manner at all times is a key element to working in public relations. Since public relations deals with establishing and maintaining mutually beneficial relationships, professionalism is a necessity when communicating between entities. The…

Expertise in PR with diversity house

Demonstrating expertise and professionalism in public relations is what Third Eye Communications (TEC) strives for while working with clients. Communication students and professionals are constantly searching for ways to improve and grow within the field of public relations. That desire for advancement comes from the passion and drive most of us have buried within our hearts….

PR service-learning with Diversity House

Service-learining is a great way for mass communication students to develop public relations skills. Students around the world spend their school year going to class, listening to professors lecture, completing a certain amount of assignments and repeating the monotonous routine the next day and the one thereafter. Very rarely is that continuous cycle broken so…